Food marketing influences the food choices of the population. Its regulation is, therefore, essential, especially when targeted at children. On February 6th, 2016, the amendment to the Advertising Code was voted and approved by the Assembly of the Republic, establishing restrictions on the advertising of certain foodstuffs and beverages directed at minors. Despite being voted in favour, the Law awaits approval from the Specialty Commission, and therefore has not been enforced to date. The WHO European Action Network on Reducing Marketing Pressure on Children is currently managed by Portugal, with the Directorate-General for Health leading the European Network for reducing marketing for children.
Directorate-General of Health
Alameda Afonso Henriques, 45