WHO’s 9 recommendations on the marketing of foods and non-alcoholic beverages to children call for, for example:

  1. The reduction of the impact and power of saturated fats, trans-fatty acids, free sugar or salt-rich food-marketing on children, reducing their exposure to it ;
  2. The use of different approaches – stepwise or comprehensive, for example – to achieve this goal;
  3. The development of a clear definition, by the governments, that defines the key components of food-marketing policy to allow on a standard implementation process;
  4. The release of settings gathered by children from all forms of marketing of saturated fats, trans-fatty acids, free sugars or salt-rich foods;
  5. Governments to be the key stakeholders in developing policy, and lead multiple stakeholders in implementation, monitoring and evaluation;
  6. Member States to take account of resources, benefits and burdens when considering the most effective approach to take, and to cooperate to reduce the impact of cross-border marketing;
  7. Any policy framework to specify enforcement mechanisms and establish implementation systems;
  8. To include systems, using clearly defined indicators, to monitor policy for compliance with its objectives and to evaluate its effectiveness in achieving its overall aim;
  9. Member States to identify existing information and support research on the food-marketing extent, nature andits effects on children.